A digital design studio in New York CityNYC, Cottleston Pie

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Fighting for a fair wage on a national and state level

for The Fairness Project

The Fairness Project was program to increase the minimum wage in America in 2016.

Role
UX Research, UX Design
Team
Cottleston Pie, Patronage
Live Site
thefairnessproject.org

This was both a national and state-level initiative. Both of which needed campaign websites.

Our task was to create a design system that worked for the national level campaign, but could be translated to state-level campaign sites. We created system that allowed The Fairness Project to spin up a new state-level site as soon as a new state joined the initiative.

Our UX role here was not only focused on the public users of the website, but also on the state-level organizers. We needed to create a system that was flexible enough to accommodate the needs of the organizers, but also kept within content structure that worked for all of the sites.

We started the project focused on the national campaign site, thefairnessproject.org. All the while, considering how each design decision would impact the flexible system we created for state-level sites.

States needed to be able to customize their websites to fit their unique campaign branding. The system we created allowed organizers to select a few colors and images to personalize their campaign’s website.

More Projects

  • Creating a digital report on climate change and its effect on birdlife for Audubon

  • Remixing the Internet with one of the world's biggest DJs for Avicii TrueTube

  • Fighting for the right to an excellent education. for Families for Excellent Schools

  • Creating the digital home for a prominent film magazine for Film Comment

  • Rethinking digital programing for a NYC film institution for Film Society of Lincoln Center

  • Making the experience of booking at an extraordinary hotel, extraordinary for Four Seasons

  • A filmmaker’s expanding empire for Gary Hustwit

  • Designing the democratization of hardware for LittleBits

  • Making registration for MS Society events a little Muckier (in a good way) for Muckfest

  • Creating a space for new directors to showcase their work for New Directors/New Films Festival

  • Bringing climate change to the forefront of American politics for NextGen Climate

  • Fighting for criminal justice reform in Oklahoma for Oklahomans for Criminal Justice Reform

  • Enabling the citizens of the Internet to control one man, living in the woods for Old Spice Nature Adventure

  • Ignite a culture of giving in your workplace for Patronage

  • Changing the minumum wage to a livable wage in Los Angeles for Raise the Wage

  • Designing Paul Allen’s push to Tackle Ebola for Tackle Ebola

  • Designing a web app to allow festival attendees to share ideas for The Feast

  • Designing the first step in the Yale experience: the Admissions website for Yale Admissions

Commitment to Good

From the work that we do with clients, the types of projects we choose to take, to how we spend our time, money, and resources; all of these elements come back to this core idea: Cottleston Pie exists to make the world a more positive place.

Financially

Cottleston Pie donates 10% of profits to support an important cause. Each quarter, a different cause is chosen and the money is used to support nonprofits, events, and organizations working to support that cause.

Center for Reproductive Rights logo

This quarter’s cause is Women’s Health. Cottleston Pie donated 10% of profits to the Center for Reproductive Rights to support their fight to protect the fundamental human rights that have come under fire.

Time & Expertise

Cottleston Pie is proud to have participated in the Civic Labs Delta.NYC pilot program in 2016. The program brings together people who donate their time to collaborate with other digital professionals and pairs them with an organization in need to improve their digital product. The project benefited Build NYC, an incredible group of people who are mentoring high schoolers in entrepreneurship.

Civic Hall logo
Dave Dawson photo

Cottleston Pie is led by Dave Dawson

Learn about the studio
Small City photo

Based out of Small City in Gowanus, Brooklyn

Hire Cottleston Pie for your next project

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