The Fairness Project was program to increase the minimum wage in America in 2016.
This was both a national and state-level initiative. Both of which needed campaign websites.
Our task was to create a design system that worked for the national level campaign, but could be translated to state-level campaign sites. We created system that allowed The Fairness Project to spin up a new state-level site as soon as a new state joined the initiative.
Our UX role here was not only focused on the public users of the website, but also on the state-level organizers. We needed to create a system that was flexible enough to accommodate the needs of the organizers, but also kept within content structure that worked for all of the sites.
We started the project focused on the national campaign site, thefairnessproject.org. All the while, considering how each design decision would impact the flexible system we created for state-level sites.
States needed to be able to customize their websites to fit their unique campaign branding. The system we created allowed organizers to select a few colors and images to personalize their campaign’s website.